The word Mascot is meant to lead business enterprise as a brand ambassador & take company to greater heights of success through embedded values of organization. Our mascot “ SUKHIYA ” is our brand vehicle to make farmer community connected to our products & services for better yields. SUKHIYA: OUR IDENTITY SUKHIYA: OUR PHILOSOPHY

Sukhiya Concept :

In 1998, on the occasion of its 25th anniversary HPM introduced a new corporate identity called Sukhiya. It was aimed to redefine HPM's vision to reach common farmer through knowledge transfer and inspire confidence in them to use our products.

The logo depicts Sukhiya Farmer who represents the flourishing, contented and modern Indian farmer. The colourful Red turban with yellow dots of Sukhiya symbolizes the HPM's global vision with deep rooted Indian values as well. Wheat panicles in the hands of Sukhiya are the symbol of happiness and prosperity.

The Outer circle of the Logo shows the HPM's desire to be one with the world and to serve the society as a whole while the Inner circle surrounding the Sukhiya shows that HPM works within the ethics of corporate world.

Blue clouds behind Sukhiya shows our intentions of growth which means SKY is the limit for HPM.

Sukhiya Seal: Sukhiya seal is the symbol of quality.

The word SUKHIYA in Indian Hindi lingo means a Happy Man derived from “SUKH” meaning Happiness and Wellbeing.

Sukhiya is a brand of prosperity while providing advanced technologies, quality products and backed by technically qualified experienced professional who is at beck and call of the producers at all time.