HPM India is revolutionizing the lives of farmers by adult literacy drives in villages
HPM India is relentless in its efforts to revolutionize the agriculture industry by bringing prosperity in the lives of all associated with it; in fact this resolute take is what aided HPM to successfully initiate a reign of Green revolution in India. But the main question that looms is how and what steps should be taken to infuse meaning to the business which extends beyond profit and money. This is how HPM decided to take on a rather laborious task – providing a better life for farmers.
There are 3 major problems faced by farmers in India:
- Lack of education/awareness – Education and awareness empowers but unfortunately farmers can avail none of those. Majority of the farmers still rely on traditional methods of farming and the little exposure they have to information is through input dealers-unfortunately, it was found that majority of the time these dealers tend to impose their expensive and sometimes useless products on farmers. Due to which farmers fall into a vicious circle of debt.
- Poor infrastructure – Almost 70% of land is not irrigated as farmers are mostly dependent on intermittent rains. To top it, there are only a few agri-processing units and thus a large number of crops have to be sold without value addition as farmers cannot wait for better rates for their produce. Land analysis, fertilizer utility, negative effects of insecticides and pesticides etc. are all topics farmers need to be educated on.
- Absence of financial solutions – Even though fixing the minimum procurement price is an effective step to eradicate this problem; limited steps have been taken in this direction. This leads to a perennial circle of funding from unorganized sectors. Lack of insurance protection on self sustainable business model compounds the problem further.
Although all these problems can’t be solved with a single solution overnight, a unified effort needs to be made to start addressing the same. One such effort made by HPM India is that HPM experts are providing adult literacy drives to farmers which provide extensive information and ways to use the products they offer and inform them of the latest technology in the realm of agriculture. The advantages of educating farmers are innumerable; it won’t only equip them with the skills to effectively use the products they have but will actively motivate them to pursue innovative agri-solutions that- they initially might have dismissed- as it won’t seem as overwhelming anymore. But it doesn’t just stop there, HPM’s literacy initiative goes far beyond educating farmers on just agriculture, they enlighten and educate adults as per the school curriculum thereby giving them the chance to pursue an opportunity which was previously unfathomable. By visiting various villages and organizing these education drives HPM India is truly standing by their motto of –yielding prosperity- as they initiate proactive measures to not only ensure quality products for India’s agricultural activities but also enrich the lives of the harbingers of food – the farmers.